Market Research News

Market Research Recovery Hindered by Online Surveys

UK— Market research’s recovery from the recession could be held back by stiff competition from new ways of gathering business intelligence online, a report from Morgan Stanley has warned. follow this link:

http://www.research-live.com/news/financial/pressure-from-online-alternatives-‘could-stunt-research-recovery’/4001199.article

What drives Market Research?

What drives trust in market research, and how is it changing in different markets? With the help of some fresh data from GfK’s Trust Index, Phyllis Macfarlane looks at how the profession is perceived and how that affects the entire industry.http://www.research-live.com/magazine/who-do-you-trust?/4000987.article

Three Tips to Know your target market

I left the American Marketing Association’s annual Marketing Research Conference in Palm Springs yesterday with three key takeaways (three, and not four or seven or two, because David Weinberger of Georgia-Pacific said we should always summarise research in threes). If you think of the role of marketing research as providing snapshots of markets to the business, my three things to remember are: zoom in, zoom out and focus.

http://www.research-live.com/comment/three-tips-for-a-clear-picture-of-your-market-zoom-in-zoom-out-and-focus/4001107.article

Putting Wisdom of Crowds to Good Use

Four years ago, clientside researcher Ed Martin set about developing a way to fund millions of dollars worth of charitable programmes by tapping into the billions spent on market research each year. This week sees the launch of Pause to Support a Cause – an initiative he developed with the CMO Council to set up a research panel that would helped respondents donate to charity by participating in research studies. .http://www.research-live.com/features/putting-wisdom-of-crowds-to-good-work/4000907.article