Market Research Facts

When Consumers Tweet Complaints, Should Brands Respond?

Farai — Sun, 27 Nov 2011 21:31:18 +0000

Written by eMarketer Consumers view brands that respond via Twitter positively. For many social network users, Twitter is both a water cooler and a complaint department. Although most are there to engage with peers, many consumers are using Twitter to talk about their experiences with brands—and from time to time share their grievances. As more and more [...]

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When Consumers Tweet Complaints, Should Brands Respond?

The Challenges Of Realising A True Multichannel Vision

Farai — Wed, 23 Nov 2011 08:41:20 +0000

Written by eDigital Research This document is for information purposes only. eDigitalResearch, Portaltech and IMRG make no warrenited, expressed or implied, in this document. Overview With the introduction of fCommece, the increasing popularity of smartphones, and the continued rise of online shopping, multichannel strategies are becoming more and more important for retailers across the industry. For [...]

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The Challenges Of Realising A True Multichannel Vision

Coca-Cola Research Boss Bets On Passive Listening Over Response, Social Media Over Surveys

Farai — Sat, 01 Oct 2011 12:07:47 +0000

Stan Sthanunathan believes market research—both as a profession and as an industry—may be on a collision course of potentially Titanic proportions with an iceberg called change, and he’s urging all hands on deck to help turn the ship around. “We all must accept one truth in life: Change is not optional, but acting or not [...]

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Coca-Cola Research Boss Bets On Passive Listening Over Response, Social Media Over Surveys

Compliments of the season

Farai — Mon, 10 Jan 2011 21:07:17 +0000

Compliments of the new season. Heres wishing you all a fruitful, prosperous and fun-filled 2011. It is my hope and conviction that all your dreams, goals and aspirations come to pass in Jesus mighty name. It has been a while since i wrote on this blog. My sincere apologies for the long unannounced absence, this was due [...]

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Compliments of the season

Research finding – Top 20 most loved brands

Farai — Tue, 26 Oct 2010 16:14:24 +0000

The Leap Index is an annual ranking of brands by NewMediaMetrics based on consumers’ emotional attachment to brands; in other words, what brands consumers love the most. To compile this year’s index, NewMediaMetrics surveyed a representative sample of the U.S. population — 3,500 people ages 13 through 54, with annual income of at least $35,000. [...]

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Research finding – Top 20 most loved brands

Low Brand Loyalty Among BlackBerry Users

Farai — Tue, 05 Oct 2010 21:09:57 +0000

According to results released by crowd Science a California based company on Smartphone brand loyalty, companies that force employees to use Black Berries may be indirectly hurting the brand by fomenting low user loyalty. Only 35% of respondents whose Smartphone choices were foisted on them by corporate mandate said they were “very satisfied” with their [...]

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Low Brand Loyalty Among BlackBerry Users

Retail Audit – Effective way of measuring market share

Farai — Thu, 30 Sep 2010 21:51:42 +0000

Retail Audit entails monitoring the distribution of consumer goods. It is based on in-store observation during which the presence and prominence of certain products being checked. The study provides an assessment of the presence and availability of a brand to the consumer. It seeks to measure if the shelf presence of one brand is better than [...]

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Retail Audit – Effective way of measuring market share

Do you know your customers intimately?

Farai — Thu, 29 Jul 2010 13:20:50 +0000

There are two main marketing strategies businesses can use to reach their customers effectively. There is mass marketing which refers to treatment of the entire market as a homogeneous group and offering the same marketing mix to all the customers. It allows economies of scale to be realized through mass production, mass distribution and mass [...]

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Do you know your customers intimately?

Will you ever be Rich?

Farai — Thu, 22 Jul 2010 10:14:25 +0000

In a recent survey conducted by Princeton Survey Research Associates International, Americans believe its harder to get rich than it used to be. But when asked about the likelihood of getting rich personally, about one-third say it’s very or somewhat likely that they will attain wealth because of their work, investments, inheritance or good luck. On [...]

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Will you ever be Rich?

Methods of getting information from customers

Farai — Mon, 19 Jul 2010 17:49:33 +0000

Many business managers think they know what their customers think and want. This feeling is derived from their gut feel which often times is contrary to what is obtainable in the market place. Businesses can not survive and excel if they don’t meet the needs of their customers. Thats a fact of life. In order [...]

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Methods of getting information from customers