Market Research Facts
Market research information for decision making
“Research is to see what everybody else has seen
and to think what nobody else has thought”
Albert Szent Gyorg
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When Consumers Tweet Complaints, Should Brands Respond?
Posted on November 27th, 2011 No comments
Written by eMarketer Consumers view brands that respond via Twitter positively. For many social network users, Twitter is both a water cooler and a complaint department. Although most are there to engage with peers, many consumers are using Twitter to talk about their experiences with brands—and from time to time share their grievances. As more and more brands have joined Twitter, consumers’ expectation for interaction with brands has risen. Read the rest of this entry » 
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The Challenges Of Realising A True Multichannel Vision
Posted on November 23rd, 2011 No commentsWritten by eDigital Research
This document is for information purposes only. eDigitalResearch, Portaltech and IMRG make no warrenited, expressed or implied, in this document.
Overview
With the introduction of fCommece, the increasing popularity of smartphones, and the continued rise of online shopping, multichannel strategies are becoming more and more important for retailers across the industry. For the first time ever, eDigitalResearch, Portaltech and IMRG are now surveying retailers in an effort to better understand the demands and issues that they are facing as they attempt to make their channels coherent to customers. Read the rest of this entry »
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