Retail Audit entails monitoring the distribution of consumer goods. It is based on in-store observation during which the presence and prominence of certain products being checked.

The study provides an assessment of the presence and availability of a brand to the consumer. It seeks to measure if the shelf presence of one brand is better than the position of competing brands, and the impact of additional product displays, promotional materials and prices on the level of sales.  Retail audit data yields a wealth of information that gives the client basis for tactical decisions to strengthen their market position. Read the rest of this entry »