Market Research Facts » Research Resources

Methods of getting information from customers

Farai — Mon, 19 Jul 2010 17:49:33 +0000

Many business managers think they know what their customers think and want. This feeling is derived from their gut feel which often times is contrary to what is obtainable in the market place. Businesses can not survive and excel if they don’t meet the needs of their customers. Thats a fact of life. In order [...]

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Methods of getting information from customers

Market research as a black box

Farai — Mon, 19 Jul 2010 16:27:24 +0000

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market Research is not an isolated discipline – like science or biology. It is a scientific process that marketers use to understand the market place. Market research helps marketers and business leaders to understand their [...]

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Market research as a black box

How to design an effective Research questionnaire

Farai — Sun, 22 Nov 2009 20:28:09 +0000

Designing a survey instrument commonly known as questionnaire is a process which needs a lot of attention to detail. A questionnaire is a medium of communication between the researcher and the respondent, which is administered on the researcher’s behalf by an interviewer. In the questionnaire, the researcher defines the questions to which he or she [...]

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How to design an effective Research questionnaire

What does your employees think about your business?

Farai — Tue, 27 Oct 2009 13:46:08 +0000

Employees are an integral part of an organization. They are the life blood of a company; its fortunes are entirely dependent upon their input. For any organization to excel, its employees must be motivated and feel appreciated for their contribution in the company. There is a school of thought which says when employees feel appreciated, they tend [...]

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What does your employees think about your business?

Step by Step Guide to setting up a Survey

Farai — Thu, 24 Sep 2009 17:17:28 +0000

One of the best ways to clarify your study goals is to decide how you intend to use the information. Do this before you begin designing the study. This sounds obvious, but many researchers neglect this task. Rule 1: Follow your Study Objectives Always write down your survey objectives. You can always refer to your [...]

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Step by Step Guide to setting up a Survey

Simple steps to launching a market research Survey

Farai — Sun, 02 Aug 2009 21:47:48 +0000

Today I will be sharing with you simple steps you can follow to commission or start a market research project .These simple steps will ensure you get credible results from the survey if you follow them step by step. State the objectives of the survey It is important you fully understand and know what you [...]

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Simple steps to launching a market research Survey

Useful market research Resources

Farai — Thu, 26 Mar 2009 17:05:16 +0000

As a researcher I spend so many hours on the internet every day. This i do religiously whenever my table is less busy. What I have found out is that, the internet is a very rich source of information. There is a huge amount of information available on the internet for just about every subject known [...]

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Useful market research Resources