“Research is to see what everybody else has seen
and to think what nobody else has thought”
Albert Szent Gyorg
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38 Million Americans Visit Social Networks on Mobile Devices ‘Near Daily’ [STUDY]
Posted on February 23rd, 2012 No comments
Are you reading this story on your phone via a link on Twitter,Facebook or some other social network? You’re not alone.A new study by research firm comScore says 64.2 million U.S. citizens use their mobile devices for social networking, with more than half of them doing so “almost every day.”
A full 38.2 million people use social networks on their phones or tablets on a “near daily” basis, according to the report. What exactly are they doing? Reading updates from friends, the study says, with 84.6% of mobile social networkers checking out “posts from people known personally.” Posting status updates was the second most popular activity, with 73.6% of users partaking. It’s important to note comScore counts reading blogs as social networking. Read the rest of this entry »
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When Consumers Tweet Complaints, Should Brands Respond?
Posted on November 27th, 2011 No comments
Written by eMarketer Consumers view brands that respond via Twitter positively. For many social network users, Twitter is both a water cooler and a complaint department. Although most are there to engage with peers, many consumers are using Twitter to talk about their experiences with brands—and from time to time share their grievances. As more and more brands have joined Twitter, consumers’ expectation for interaction with brands has risen. Read the rest of this entry » -
Market Research News
Posted on October 20th, 2009 No comments
Market Research Recovery Hindered by Online SurveysUK— Market research’s recovery from the recession could be held back by stiff competition from new ways of gathering business intelligence online, a report from Morgan Stanley has warned. follow this link:
What drives Market Research?
What drives trust in market research, and how is it changing in different markets? With the help of some fresh data from GfK’s Trust Index, Phyllis Macfarlane looks at how the profession is perceived and how that affects the entire industry.http://www.research-live.com/magazine/who-do-you-trust?/4000987.articleThree Tips to Know your target market
I left the American Marketing Association’s annual Marketing Research Conference in Palm Springs yesterday with three key takeaways (three, and not four or seven or two, because David Weinberger of Georgia-Pacific said we should always summarise research in threes). If you think of the role of marketing research as providing snapshots of markets to the business, my three things to remember are: zoom in, zoom out and focus.Putting Wisdom of Crowds to Good Use
Four years ago, clientside researcher Ed Martin set about developing a way to fund millions of dollars worth of charitable programmes by tapping into the billions spent on market research each year. This week sees the launch of Pause to Support a Cause – an initiative he developed with the CMO Council to set up a research panel that would helped respondents donate to charity by participating in research studies. .http://www.research-live.com/features/putting-wisdom-of-crowds-to-good-work/4000907.article
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