“Research is to see what everybody else has seen
and to think what nobody else has thought”
Albert Szent Gyorg
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When Consumers Tweet Complaints, Should Brands Respond?
Posted on November 27th, 2011 No comments
Written by eMarketer Consumers view brands that respond via Twitter positively. For many social network users, Twitter is both a water cooler and a complaint department. Although most are there to engage with peers, many consumers are using Twitter to talk about their experiences with brands—and from time to time share their grievances. As more and more brands have joined Twitter, consumers’ expectation for interaction with brands has risen. According to customer experience research company Maritz Research, nearly half of consumers who tweeted a complaint directed toward a brand expected the company to respond—or at least to read their tweet. However, only a third of those consumers received a tweeted response from the mentioned brand. Consumers ages 55 and older are particularly expectant of a company to read their complaint on Twitter. Gen Y and Gen X consumers, who tend to be more active on Twitter, were less hopeful that a company would read their complaint—perhaps because they believe those expectations will not be met.
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Market Research News
Posted on October 20th, 2009 No comments
Market Research Recovery Hindered by Online SurveysUK— Market research’s recovery from the recession could be held back by stiff competition from new ways of gathering business intelligence online, a report from Morgan Stanley has warned. follow this link:
What drives Market Research?
What drives trust in market research, and how is it changing in different markets? With the help of some fresh data from GfK’s Trust Index, Phyllis Macfarlane looks at how the profession is perceived and how that affects the entire industry.http://www.research-live.com/magazine/who-do-you-trust?/4000987.articleThree Tips to Know your target market
I left the American Marketing Association’s annual Marketing Research Conference in Palm Springs yesterday with three key takeaways (three, and not four or seven or two, because David Weinberger of Georgia-Pacific said we should always summarise research in threes). If you think of the role of marketing research as providing snapshots of markets to the business, my three things to remember are: zoom in, zoom out and focus.Putting Wisdom of Crowds to Good Use
Four years ago, clientside researcher Ed Martin set about developing a way to fund millions of dollars worth of charitable programmes by tapping into the billions spent on market research each year. This week sees the launch of Pause to Support a Cause – an initiative he developed with the CMO Council to set up a research panel that would helped respondents donate to charity by participating in research studies. .http://www.research-live.com/features/putting-wisdom-of-crowds-to-good-work/4000907.article
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