Market Research Facts » Customer satisfaction

Customer Satisfaction Vs Mystery Shopping

Farai — Thu, 15 Apr 2010 16:57:10 +0000

In continuation of my article, it is important to note that every company needs to measure customer satisfaction. It is the heart of any modern business strategy. Research has shown that most companies spend about 3% of revenues on measuring customer satisfaction. Understanding customer demographics, expectations, motivations, and desires creates an opportunity to serve customers better [...]

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Customer Satisfaction Vs Mystery Shopping

Keep a tag on your customers

Farai — Wed, 14 Apr 2010 16:32:19 +0000

The first quarter for 2010 has come and gone. Many businesses are still suffering or recovering from the effects of the Global financial recession experienced in 2009. Financial institutions are still skeptical about lending money. Borrowing is still very expensive and other sources of cash flow injection are still beyond reach. For some companies 2010 [...]

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Keep a tag on your customers

What are your Customers saying behind your back?

Farai — Sat, 24 Oct 2009 23:08:10 +0000

The adverse effects of the economic recession are still making ripple effects across the world. Unemployment is soaring and many businesses have been forced to close due to in adequate cash flow. Companies which are surviving in these difficult times are those that are customer focused. These companies periodically get feedback from their clients/customers through market research surveys. [...]

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What are your Customers saying behind your back?

How to gain competitive advantage through market intelligence

Farai — Mon, 24 Aug 2009 14:20:22 +0000

In order to survive in today’s cut-throat business environment, all businesses need information to guide their decision making. As an entrepreneur or business manager you need fresh information everyday to aid your decision making. This information desperately needed by managers to make informed business decisions can only be supplied by professional market researchers. Because of [...]

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How to gain competitive advantage through market intelligence

Why Measure Customer Satisfaction?

Farai — Tue, 12 May 2009 22:56:21 +0000

As markets shrink due to the current global melt-down, most companies are scrambling to boost customer satisfaction in order to keep their current customers rather than devoting additional resources to acquire new customers. The claim that it costs five to eight times as much to get new customers than to hold on to old [...]

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Why Measure Customer Satisfaction?

Two ways of Measuring Customer Satisfaction

Farai — Mon, 11 May 2009 08:59:09 +0000

As consumers reduce their spending due to the prevailing harsh economic environment, it is imperative for a business to measure customer satisfaction. It is the heart of any modern business strategy. Understanding customer demographics, expectations, motivations, and desires creates an opportunity to serve customers better than your competitors. Serving customers better creates satisfied customers, builds [...]

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Two ways of Measuring Customer Satisfaction